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Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the...
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a...
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge...
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing,...
Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular...
A comprehensive guide to the popular web publishing site Tumblr The popularity of Tumblr is growing by leaps and bounds, as it continues to make a name for itself as a reliable, accessible blogging platform. Yet, there is very little documentation on Tumblr, leaving newcomers confused as to where to start. That's where this helpful book comes in. Written by well-respected author Thord...
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very...
Want to make money from your creativity? Here's how If you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson–a creative entrepreneur. If that thought intimidates you, you're not alone....
Nine minibooks spanning more than 800 pages make this an indispensable guide for Outlook power users Covers the new Outlook interface and features and offers detailed coverage of Outlook tools, techniques, and tricks Minibooks include: Outlook basics; e-mail, RSS, and news; personal information management; managing and controlling information; collaboration; functional forms; VBA programming;...
The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online –...
The Internet is not just for the youthful-it's for everyone! With plenty of leisure time and disposable income, the over 50s are the fastest growing segment of Internet users. From booking holidays to shopping, joining clubs and researching family history, the Internet is where the people over 50 can indulge in their favorite pastimes and stay in touch with friends and family. The Internet for...
Building on the success of his Microsoft Exchange Server 2003 24seven, Jim McBee has fully updated Microsoft Exchange Server 2003 Advanced Administration for Microsoft Exchange Server 2003 SP2 and Windows Server 2003 R2. Starting where documentation, training courses, and other books leave off, McBee offers targeted instruction, practical advice, and insider tips. He covers security,...
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques...
The Genius is in. You don't have to be a genius to use MobileMe for your small business. But if you want to get the very most out of it, put this savvy Portable Genius guide to work. Want to see all that MobileMe can do to help you grow your small business? Learn how to set up MobileMe accounts for your employees? Synchronize calendars and business contacts to keep you connected with your...
Turn your hobby into a successful career Starting an eBay Business For Canadians For Dummies covers the essentials an eBay user or budding entrepreneur needs to start a moneymaking venture by trading on eBay. Readers will discover not only the essentials of maximizing profits on eBay, but also how to run a smart eBay-based business. Topics include: Setting up basic auctions Building a store...
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click...
If you use the web to reach out beyond the confines of your office, cubicle, or home to connect and collaborate with others doing the same thing, you’re a web worker. In this book you'll learn how to use new web tools, discover sites and services you might want to try, and meet the social web where people are as important as corporations. You’ll learn how people are working in new ways...
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In...
The future of computing-the future of business Rapid technological innovation is moving us towards a world of ubiquitous computing-a world in which we are surrounded by smart machines that are always on, always aware, and always monitoring us. These developments will create a world virtually without secrets in which information is widely available and analyzable worldwide. This environment...
Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author...
"A lot of people are starting to use the Internet to reconnect themselves to their neighborhood, their community, and the world. The Power of Many is a great survey of the way this is really being accomplished by many individuals working together." —Craig Newmark, founder of craigslist.org «What a fascinating topic. If you're interested in the future, the past, or the present, then you...
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement,...
Studio secrets, techniques, and tips For Pro Tools M-powered, LE, HD, and TDM Power Users! This practical guide from two certified Pro Tools experts begins where most other Pro Tools books leave off–it's like having a high-level, hands-on studio session with your very own seasoned audio pros! Jump in anywhere and discover the professional techniques and tricks you need to get recordings...
A software testing survival guide for those who work in Internet time With Internet applications spreading like wildfire, the field of software testing is increasingly challenged by the brave new networked world of e-business. This book brings you up to speed on the technologies, testing concepts, and tools you'll need to run e-business applications on the Web. Written by Hung Nguyen, a...
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making,...
Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including...
Shows Internet users how to get the most out of Internet searches, portals, and commerce sites Covers using Google to solve mathematical equations, making search engines safe for kids, harnessing the full power of Yahoo!, and getting the best bargains on shopping sites Explains how to search for street addresses and phone numbers, stock quotes and other financial information, MP3s and other...
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct...
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success,...
Chances are you have friends who have been thrilled with deals they got on eBay. Maybe you’d like to get in on the eBay action, but don’t know where to start. Or maybe you’ve bought on eBay before, but want to get the inside scoop on scooping up the very best deals. This book is for you. It helps you differentiate between the junk and the jewels and get the best buys on everything from...
Twenty-seven million Americans have been victims of identity theft in the last five years and the total cost of identity theft approaches $48 billion per year (total costs to businesses are $43 billion and the direct cost to consumers is $5 billion) These staggering statistics have prompted security consultant Michael Arata to provide readers with the resources they need to guard themselves...
More than 11,000 customers–ranging from independent consultants to large corporations–use WebEx online services to decrease the cost and increase the effectiveness of meetings, presentations, conferences, support, and training Input from WebEx has enriched the book with actual examples and case studies of how individuals, small businesses, and large corporations are making use of the WebEx...
Advanced Coverage for Experienced Exchange Administrators Microsoft Exchange Server 2003 24seven doesn't try to take you back to square one. Instead, it builds on the knowledge you've already earned. Expert Jim McBee with assistance from Barry Gerber delivers targeted instruction and inside tips that will help you follow the best practices established by successful Exchange organizations...
All the Documentation You Need for Successfully Deploying Exchange Server 2003 Author Barry Gerber shares his extensive real-world experience in easy-to-understand language in this comprehensive guide to Microsoft's messaging and collaboration server. Mastering Exchange Server 2003 systematically and sequentially walks you through all the essential concepts of planning and design,...
Answers to All Your Questions About Exchange Server Messaging Mastering Exchange Server 2000 is the one book that you need to put the latest version of Exchange Server to work in the way that makes the most sense for your organization. Whatever its size or specific needs, here you'll find the answers that will let you build and maintain a complete or partial messaging solution. Covering email,...
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics...
Pack pizzazz into your Web sites with Flash! Start with simple animation, or create whole pages in Flash The newest version of Flash offers all sorts of cool options for designing Web sites that stand out from the crowd, and this handy guide makes it easy. Enhance your site with animated graphics, boxes, or buttons; morph shapes; create text with exotically changing colors; add sound or video;...
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics...
You’ve heard all about Second Life. Maybe you’ve already jumped with both feet—and gotten stuck. Or maybe you’re a Second Life veteran who wants to build something or run a business. Fear not! Second Life For Dummies is hear to hold your hand, pat your back, and cheer you on through this new and enchanting reality. Written by a pair of Second Life old timers, this easy-to-use,...
Get the most thorough and comprehensive guide to Google. Expand your world with the dozens of Google tools, applications, and services you'll find in this comprehensive book. Going well beyond the basics of search, this in-depth resource shows you how to access and apply every one of Google's features – things like Gmail, Google Maps, and SketchUp – while also explaining how to program...
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